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Niche Marketing with Landing Pages

By John Holland of JH Studios, Inc.

What is niche marketing?

Niche marketing is one of the most popular and most effective marketing styles used by affiliate marketers. Niche marketing entails discovering a niche or segment of the market, discovering a need within that market, finding a service or product that addresses that need, and marketing that service or product specifically towards a particular demographic. One of the best ways to do niche market online is with landing pages.

What is a Landing Page?

A landing page is a web page that has been tailored and themed to be relevant to the visitor of that page. If designed properly, this page will be the first page that your visitors sees, whether by clicking on a link in your ad, seeing the link in a postcard, by Search Engine Optimization or other advertising medium. Landing pages work by serving as the gateway to your website and help to streamline the decision making process for your customers. A landing page is the point where a potential customer decides to commit, either by buying your product or service or by contacting you for more information. It directs a “niche” product to a “niche” client. A good landing page should interest your website visitors enough to read your message and respond to your call to action, instead of hitting the back button and taking their business somewhere else.

At this point, you may be asking, “why should I go through the trouble of directing my potential customers to landing pages instead of directly to my website’s homepage?” Imagine yourself in your website visitor’s shoes. You click on a link that is advertising iPods at 50 percent off and then you find yourself on a large and confusing website that loaded with all kinds of mp3 players and accessories. Where's the iPods at 50 percent off? Instead of going through all of the mp3 players on the site to find the half-off iPods, you’d most likely lose interest and navigate to a different website or you may simply close the browser window altogether. Now-- Imagine clicking on a link in that same ad, and it brings you to a page that’s all about discounted iPods, with information on the product you’re interested in-- And a big "Buy Now" button on it. As you can see there are clearly benefits to having landing pages on your website to help direct visitors to where they need to go, without distraction, to find exactly what they're looking for.

Another great advantage in using landing pages for your niche marketing campaign is that it's the equivalent of casting many fishing lines in the water in order to catch more fish. With properly search engine optimized web pages that are themed toward a certain topic and or geographic location, you can increase your website traffic exponentially. A page themed one hundred percent to discount iPods is going to do better than a page that has a bunch of mp3 players on them. A page that is all about one subject matter is going to have more of a fighting chance than a page that is unfocused when it comes to someone looking for that subject matter online.

Search engine spiders like to come back to your website to find fresh content. If, after a while, they come back and there's nothing new on your site-- Your website can be considered stale and uneventful, thus giving the spider reason to only come back every once in a while in the hopes to find something new and interesting. By adding new landing pages to your website to attract new customers, you'll also be providing search engine spiders with new information to find and index. When creating your landing pages you want to make sure that the information on them is unique, useful and interesting to not just your web visitor, but also search engine spiders. When the spiders start finding new information being regularly added to your website, they'll come back more often. Doing this will help spiders find and index new pages or updates more quickly.

The benefits of landing pages are many. Landing pages help you get more customers who are looking for the particular product or service that you’re offering. Landing pages interest your potential customers long enough to respond to your page’s call to action, without presenting all the distractions of a website homepage. Landing pages also provide fresh content for search engines to spider, thus giving them reason to come back more often looking for fresh content.

Your website should never be a fire and forget method of advertising. The reasons to continuously add fresh new pages to your website are many and landing pages are an excellent way to do that while niche marketing in today’s fast paced web environment.

John Holland is the founder of JH Studios, Inc, a web design and marketing firm in Tampa, FL.

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www.jhstudios.com

Hello John: An excellent intel. Now how about another one that describes how to make a great Land Page? I look forward to seeing that one soon.
John

Thank you very much. I'll definitely add that request to my list. Simply having landing pages may not be enough (of course). Having landing pages that can lead your visitors to becoming customers is a must.

Thank you, Gilbert. I appreciate your kind words and for taking the time to read my intel.

Thank you for your feedback. There'll be more intels coming soon.

Thank you for sharing this information on Niche Marketing with Landing pages, John. I realize that we should get into the affiliate market, but my head is so full of internet info,I can't seem to find the place to start.
Keep up the good work.
Best wishes.
Frederick

Thanks, Frederick. There really is so much to know that it can be a daunting task to know where to start. There's a lot of info on cj.com for you to start with when it comes to affiliate marketing. Landing pages aren't just for affiliate marketing, however. You can use a themed landing page to draw visitors in from search engines while expanding the girth of your site. Thanks again for taking the time to read my contributions. Much appreciated.

Janet Jenson Sep 25, 2010 21:01

Lots of data to chew on for the uninitiated, John. You might take a look at http://ronkule.GetFoundByLocals.com where you can learn about a company tha tcould be a good adjunct for your services, a good addition to your menu offered to clients.

Ron Kule, Author Dec 21, 2010 15:01

WOW! You explained that very clearly. EVEN "I," an internet dummy, understand it. Now, I just need to retain it.
Thank you!

Thank you, Laraine. I've been really busy, but plan on writing a lot more helpful information soon.

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